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Paper #108097 :: An Advertising Analysis
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This paper provides a rhetorical analysis of a Trim Spa advertisement campaign.

Written in 2008; 743 words; 3 sources; APA; $ 26.95

Paper Summary:

The paper examines the advertisement where Anna Nichole Smith endorses Trim Spa, the diet product that claimed credit for her weight loss. The paper analyzes the elements of all three components of classic rhetoric in this advertisement; its obvious use of an ethical appeal (ethos), an appeal to emotions (pathos) and an appeal to a logical conclusion (logos). The paper identifies the targeted audience of females who identify with the message of the importance of losing weight to maximize their attractiveness, sex appeal and power in relation to men.

outline:
Introduction
Ethos
Pathos
Logos
Target Audience

From the Paper:

"A recent television advertisement for Trim Spa features Anna Nichole Smith shortly before her recent death. After years of being obese, as prominently displayed in a television series following her daily life, Anna Nichole suddenly lost all her excess bodyweight and regained the figure that had enabled her to work as a model and actress, and before that, as an exotic dancer in Texas."

Tags: ethos pathos logos target audience

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